To find competitors’ website traffic, you can use the following tools and methods:

  • SimilarWeb
  • Visit https://www.similarweb.com/
  • Enter the competitor’s website URL to see estimated traffic, traffic sources, audience geography, and more.
  • SEMrush
  • Go to https://www.semrush.com/
  • Use the “Traffic Analytics” tool by entering your competitor’s domain to get traffic overview, user behavior, and traffic sources.
  • Alexa (Note: Alexa.com was retired in 2022, so consider alternatives)
  • Previously used for traffic ranking and statistics, now replaced by other tools like SimilarWeb or SEMrush.
  • Ahrefs
  • Visit https://ahrefs.com/
  • Use the “Site Explorer” to analyze organic traffic and backlinks which indirectly reflect traffic potential.
  • Google Trends
  • Check https://trends.google.com/
  • Compare search interest over time for competitor brand names or related keywords.
  • Manual Analysis
  • Check social media engagement, backlinks, and search engine rankings to estimate popularity and traffic.

Remember that these tools provide estimates, and exact traffic numbers are only available to the website owners themselves.


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