free website traffic analytics

Free Website Traffic Analytics Tools

• Google Analytics
  Google Analytics is the most popular free tool for tracking website traffic. It provides detailed insights on visitor behavior, traffic sources, user demographics, and more.
• Google Search Console
  This tool helps monitor your site’s presence in Google search results. It offers data on search queries, click-through rates, indexing status, and site performance.
• Matomo (formerly Piwik)
  An open-source analytics platform that you can host on your own server, giving you full control over your data. It offers features similar to Google Analytics.
• Clicky
  Provides real-time analytics with a user-friendly interface. The free version supports tracking for smaller websites with limited features.
• Statcounter
  A simple, easy-to-use tool that tracks visitor activity with real-time stats. The free plan has some limitations on data storage and features.
• Open Web Analytics
  An open-source web analytics software you can install on your server. It tracks visitor behavior, conversion rates, and more, with full data ownership.

Tips for Choosing the Right Analytics Tool:

• Consider your website size and traffic volume.
• Decide if you want a hosted solution or self-hosted for privacy.
• Look for features like real-time tracking, goal tracking, and custom reports.
• Ensure the tool complies with privacy regulations like GDPR if applicable.

Getting Started:

• Sign up or install the chosen analytics tool on your website.
• Add the tracking code to your website’s HTML.
• Verify data is being collected properly.
• Regularly review reports to understand and improve your website performance.