To check the website traffic of competitors, you can use the following tools and methods:

  • SimilarWeb
  • Provides estimated traffic data, traffic sources, audience insights, and more.
  • Visit similarweb.com, enter the competitor’s URL, and review the traffic overview.
  • SEMrush
  • Offers detailed traffic analytics, including organic and paid search traffic, backlinks, and keywords.
  • Use semrush.com to analyze competitor domains.
  • Ahrefs
  • Known for backlink analysis but also provides traffic estimates and top pages for competitors.
  • Visit ahrefs.com and use the Site Explorer feature.
  • Alexa (Note: Alexa.com was retired in 2022)
  • Previously used for traffic ranking and insights, but no longer available.
  • Google Ads Auction Insights
  • If you run Google Ads campaigns, you can gain competitive insights through Auction Insights reports.
  • Manual Analysis
  • Analyze competitors’ social media presence, engagement, content updates, and backlink profiles for indirect traffic insights.

Remember, these tools provide estimates and should be used comparatively rather than as exact figures.


Leave a Reply

Your email address will not be published. Required fields are marked *